People who are new to SEO and are learning the skill for the first time might find it hard and challenging, and they might have many concerns about it. There are still many business owners who dont use SEO for their business because they have significant concerns and misconceptions about it, and they are even hesitant to learn about the strategy. We will discuss the commonly heard fears and misconceptions about SEO that the people not familiar with SEO often face.
The Return on Investment
Improving the search visibility of your website can take a considerable amount of time because SEO is not magic https://www.nextstepu.com/Pursuing-a-Career-in-Digital-Marketing.art#.XKZB8y2ZOHt. The high rankings require a lot of effort and a well-planned strategy. Even after improved rankings, there is no guarantee that a high amount of traffic will come your way. You also need to analyze your conversion rates. They need to be elevated to make the traffic be of any importance.
You need to realize that SEO is a strategy that gives out the best results after it is followed for the long term. It just isnt about 1 or 2 months. If you are not getting the required results, you need to change and improve your strategy and aim for a better outcome.
Long Term Time Investment
SEO strategy takes a long time to function and give you the positive results you are looking for. You will have to invest hours on your website optimization and spend a good amount of cash on hiring an expert SEO firm. If you have a small business with a small staff and you are already entangled with the marketing strategies, you wouldnt bother to learn about SEO strategy.
The best idea is to not go over the top and start with the slightest change in your current strategy. You can adopt one or 2 SEO strategies and make a start. Make a few changes to the structure of your website, and you might see a little more traffic coming your way.
If you dont have any idea about the technicalities of website development and working, the term technical might haunt you and would want you to stay away from SEO. The good news is that technical SEO is not as hard as it sounds. You need to invest a little time learning it, and you are good to go.
The penalties charges by Google is one of the biggest fears that stop the newbies to try out SEO strategy. With the introduction of giants like Panda and Penguin updates, the Google penalties have become a lot scarier, and the SEO beginners might feel that a little mistake could bring their site down in no time.
Its very much right that Google does charge penalties over issues like posting questionable content or spamming links. If you practice such activities, your site ranking might fall, and you might get charged with penalties. But its not that these mistakes are irreparable. You can always fix them and get back your old position. And it is also easy to avoid making such mistakes. Make sure that you dont try to manipulate your rankings because this could end up in getting you severe penalties.
Fear of making clients Disappointed
There are business owners who believe that using SEO to earn more traffic could make their clients misunderstand them. They consider SEO as a cheap trick to gain traffic. They feel that their potential clients might lose trust in them.
Decades back, this might have been true, but its not true anymore. SEO helps the business owners to create quality and valuable content for their readers. It is not just used to rank your website higher on search engines by fake schemes.
Targeting the right keywords
The search engines are massive and have almost no boundaries. Even if you target a specific niche, there still would be thousands of keyword choices presented before you, and choosing the keywords could make or break your business.
There is also an easy way out of this. Just focus on the keywords based on competition and relevance. This strategy might look complicated, but when you spend an hour or 2, you start going with the flow, and it starts to make sense.
The Complex Nature of SEO
The SEO strategy seems to be a complicated one because various factors determine your rankings on search engines. This is obviously true, but all the SEO strategies are easy to learn and understand, and it just is a matter of time until you become a professional at all the SEO trends and strategies.