If you are a business owner, it is highly recommended that you hire a professional search engine optimization (SEO) company. This is because SEO is a complicated process and it takes a lot of time, money and effort if you want to
learn it on your own. Nevertheless, it’s best that you know a few SEO terms as it can significantly help when the time comes that you need to communicate your goals to the Dallas SEO company that you hire.

You probably know about this term, but it’s best to be thorough. SEO stands for Search Engine Optimization. It’s the process of optimizing your website so that it will gain higher rankings in the search engine results. The reason
why you want your site to be on top of the search engine is because it can bring a lot of organic traffic, which then you can convert to sales.

– On-Page SEO

There are two major categories under SEO. It’s on-page SEO and off-page SEO. On-page SEO is all about optimizing everything that is within the web page or website. A few examples of this are optimizing the title tag, meta tags
and

tags. While on-page SEO carries the lesser impact when compared to off-page SEO, you still have to do it as it’s easy and every bit of optimization can help. This is especially true when two websites are neck-to-neck when
it comes to their off-page SEO in the search engines. In such cases, the site that has a better on-page SEO will gain the upper hand.

– Off-Page SEO

Off-page SEO are optimization tasks that are outside of your website or webpage. Generally, this means link building. At its basic core, search engines will give higher rankings to a site that has the higher volume of links, higher
quality of links or somewhere in between. Well, that’s just the basic idea. These days, search engines rankings are much more sophisticated, and that’s one of the reasons why it’s better to hire professionals that knows what they
are doing.

– White Hat SEO

Generally, search engines have guidelines on what kind of factors that earns a website higher search engine rankings. If you follow these guidelines, your site is engaging in what is known as “White Hat SEO.” While White Hat SEO is
the safer route, but the results tend to be longer compared to Black Hat SEO.

– Black Hat SEO

Black Hat SEO is the complete opposite of White Hat SEO. The truth is, search engines use algorithms and robots to sort out the million of websites. If you know the parameters of the algorithms and robots, then you can easily game
the system and gain higher rankings. Gaming the system is what is considered as “Black Hat SEO.” Search engines hate such tactic, and they penalize websites that engage in such. Although Black Hat SEO can bring faster results, in
the long term it will negatively affect your rankings in the search engines. With the right professional, Black Hat SEO tactics will never be used nor will they be necessary to get the rankings.

So that’s it. There are a lot more SEO terms out there, but these are the ones that have the most impact.