Business Strategies

Its no secret that these days, if you want your business to take off, you need to have a strong online presence. While ranking your website in the SERPs is guaranteed to get you traffic, its a long process that requires you to be ready to invest some serious time and money.

But dont worry. Here are 5 practical tips on how to boost your websites ranking in Google.

1. Start with a solid foundation

If youve just started building your website, the first thing that you need to do is start with a solid foundation. Make sure that your website is easy enough to navigate, so that Google can easily crawl it. Avoid posting duplicate content, as doing so can lead to technical issues that can be hard to fix later on.

2. Check your speed

Websites that load content faster dont just have better overall user experience; they also rank higher in search engines than slower websites. This is why its important that you continuously monitor and improve your websites speed, even after its launch. One simple way to ensure that your website maintains good speed is by compressing and optimizing the images.

3. Improve your link profile

Links still play a huge role in how your website ranks, so even if youre not into link building, the least you can do is to improve your link profile. A less spammy approach that you can take, is to turn your brand mentions into links. Just contact websites with pages that mention your company, and request that they give you a link back to your website. If you ask nicely, theres no reason why they wouldnt honor your request.

4. Work on on-site optimization

Even with countless backlinks to your website, theres no way that youll rank without working on your on-site optimization. It may seem tedious, but creating unique and descriptive titles that clearly represent your brand is an effective way to rank. The same applies to well-crafted meta descriptions, that make your content irresistible to users. When you optimize your website for real-life users, Google will surely reward you with good rankings.

5. Go mobile

Lastly, dont forget to go mobile. With more and more users using mobile devices to access the internet, you need to make sure that youre where the action is. And because Google has finally come out with a mobile-first index, its just a matter of time before Google starts indexing and ranking mobile versions of websites.

In this new age of SERPs, its all about building websites that cater to your target user, and not the search engines. With continuous effort and the right strategy, you can boost your websites visibility in just a few short weeks.