When users visit a website, they notice an immediate pop up on the side, where the message says something like, Welcome! How can I assist you?. These immediate pop ups are chatbots. A chatbots is a program which copies human conversations and uses text or speech; it communicates with people through artificial intelligence. Many websites use chatbots, because they dont want to hire people to interact with people all day, and it decreases the burden on marketers, who have to answer the same questions over and over.

Service Experience

SEO Maimi Chatbots can easily improve service experience, as they are programmed to communicate with customers. Customers would love a live chat option, if it leads to an instant solution of their problem or an answer to their query. A chatbots asks a customer what he needs, and then satisfies the customer accordingly. A quick response place, which is available 24/7, is something that customers love.

Engaging Customers

When a customer makes a purchase from a website, a chatbots would send them a follow up message, thanking them for making the purchase, showing them similar products and then asking for their feedback about the product. When customers receive their products, on the delivery date, chatbots can do a follow up with customers about whether they are satisfied with their delivery or not.

Brand Awareness

Chatbots can communicate with customers, and they can also keep them alert about discounts, promotional offers and product benefits. A brand can program a chatbots to engage customers, mention their brand and turn visitors of the website into customers. If chatbots are programmed properly, then they can easily form a connection with customers, and this could be a good digital marketing technique.

Consumer Behavior

As chatbots are programmed to be online 24/7, they can easily track consumer behavior and collect data about their buying patterns. They can monitor customers and look at the categories they visit, the categories on which they spend most of their time and how often to do they purchase from the website. When chatbots collect data like this, then the brand can use this data for assessing consumer behavior and studying the mindset of their target audience. This will help brands understand which products sell the most, which are struggling and what they should invest in the future.

Fewer Expenses

As a programmed chatbot is communicating with customers, a company can decrease expenses related to hiring people for providing customer service. As chatbots are programmed to answer any questions that are asked by the customers, the complaints of customers regarding late replies would be solved right away. Chatbots can be used for many purposes and not just for communicating with the customers and that makes investing in chatbots, a fruitful thing. The reason why every website has not chosen a chatbots for customer care is because not every customer wants to talk with a chatbot, and they would prefer to talk with humans, because of the personal service that they can get.