A website is important for small businesses to have an online presence to display their products and services to those in need of what the business has to offer. Prior to the pandemic, more than 60% of local business shoppers first checked the internet for what they were looking for prior to deciding where to spend their money. Post pandemic that number has risen significantly along with online ordering for nearly everything a person would need on a daily basis. Businesses that did not make the shift to internet marketing suffered tremendously during the pandemic. Some small business even had to shut their doors never to return to business because they did not make the shift to online marketing.

In today’s web-focused world, it is not uncommon to see web designers and web developers working side by side. However, what exactly is the difference between a web designer and a web developer? In addition, if you are in need of either one, how can you tell which one will be best for your project needs?

Need A Web Designer?

Web designers specialize in the design aspect of web development. The web designer is the person that comes up with the layout and design of a website. They often work on logos, branding, graphics and typography to create an attractive interface for visitors. Web designers can also be called “graphic designer,” but they do more than just place images and photos on pages of your website. They are more artistic than web developers are. They are often concerned with aesthetics such as color schemes or layout in a way that web developers might not be as involved.

Web designers can work independently without any coding knowledge while web developers require extensive knowledge of the intended purpose for the website. So knowing and understanding how to write code is important for web developers but not necessarity for web designers.

Web Developers: What they do

Web developers are web programmers and software engineers. They do more of the technical work such as coding to create features like search engine optimization (SEO) or online stores. They are more concerned with coding and backend aspects like databases and web servers that make websites run smoothly. They are more likely to spend their time in front of a computer screen rather than worrying about site visitors’ reactions.

Web designers design the entire website, but web developers can only create certain aspects such as how it looks and navigates. Web developers also help with coding which web designers do not typically do. A web developer will spend their time on coding the site with scripts, programming languages, HTML or CSS. They are also responsible for making sure it is user-friendly so people can easily find information they want online.

Web Designers and Web Developers Work Together

More often than not, companies need to hire Web teams that can work together to create sites. A reliable Web team will have at least one developer and designer. A web development company, such as Home Service Direct, is needed when you need reliable web teams who know how everything works together in order to create an amazing new website for your business.

Search engine optimization, or SEO, is among the leading factors in any websites success. Ranking high in search engine results is crucial. According to studies, almost half of online users visit the first three sites search engines return, while the vast majority will never click those below the top 3 search results.

33% of the number of clicks are received by those sites that place first in Google alone. Therefore, ranking high in major search engine results will be a deciding factor regarding whether you’ll be successful in the online marketing field.

So if you haven’t yet considered hiring an SEO agency, the following reasons should finally convince you:

1. More Traffic To Your Site

Even if you have the most informative content, if not a single person ever visits your site, youre not going to have any revenue. When you employ an SEO agency, you’ll be given different SEO strategies to increase website traffic and visibility. Experienced SEO experts have the knowledge when it comes to site optimization and coding, paying particular attention to targeting search engines. They’re responsible for analyzing how your site, and particular blocks of content, are performing. They also provide commonly used keywords and phrases for keyword analysis, and determine which are most effective in search engines.

2. Help in Keeping Your Site Ranking High

Major search engines are always changing their search algorithms, and if you want to ensure that you’re well-informed of these updates and be able to plot a way through to greater ranking, then an SEO agency will help you with that.

3. Desired Results Guaranteed

Since one of the tasks of an SEO agency is to provide an audit and keyword report, you can then devise a strategy to get your desired results. You can arrange project accountability with your hired SEO agency and sign an agreement. Doing so will definitely yield results.

4. Get Things the Legitimate Way

In the SEO world, there are two ways to get things done: “Black Hat,” and legitimate “White Hat” SEO. Black Hat methods are practices that violate the search engines’ guidelines and terms of service. These techniques only yield short-term results, and can result in a huge loss to your business.

On the other hand, White Hat SEO totally follows search engine rules and regulations. Examples of White Hat SEO include backlinking, keyword analysis, keyword selection, link building, and writing content for a human audience. White Hat SEO is used for long-term results, and is called “Ethical SEO.”

These are the reasons why hiring an SEO company is important. Search engine optimization is not a one-time job, but a continuous one, and you’ll want it to be handled by SEO professionals.

Its no secret that these days, if you want your business to take off, you need to have a strong online presence. While ranking your website in the SERPs is guaranteed to get you traffic, its a long process that requires you to be ready to invest some serious time and money.

But dont worry. Here are 5 practical tips on how to boost your websites ranking in Google.

1. Start with a solid foundation

If youve just started building your website, the first thing that you need to do is start with a solid foundation. Make sure that your website is easy enough to navigate, so that Google can easily crawl it. Avoid posting duplicate content, as doing so can lead to technical issues that can be hard to fix later on.

2. Check your speed

Websites that load content faster dont just have better overall user experience; they also rank higher in search engines than slower websites. This is why its important that you continuously monitor and improve your websites speed, even after its launch. One simple way to ensure that your website maintains good speed is by compressing and optimizing the images.

3. Improve your link profile

Links still play a huge role in how your website ranks, so even if youre not into link building, the least you can do is to improve your link profile. A less spammy approach that you can take, is to turn your brand mentions into links. Just contact websites with pages that mention your company, and request that they give you a link back to your website. If you ask nicely, theres no reason why they wouldnt honor your request.

4. Work on on-site optimization

Even with countless backlinks to your website, theres no way that youll rank without working on your on-site optimization. It may seem tedious, but creating unique and descriptive titles that clearly represent your brand is an effective way to rank. The same applies to well-crafted meta descriptions, that make your content irresistible to users. When you optimize your website for real-life users, Google will surely reward you with good rankings.

5. Go mobile

Lastly, dont forget to go mobile. With more and more users using mobile devices to access the internet, you need to make sure that youre where the action is. And because Google has finally come out with a mobile-first index, its just a matter of time before Google starts indexing and ranking mobile versions of websites.

In this new age of SERPs, its all about building websites that cater to your target user, and not the search engines. With continuous effort and the right strategy, you can boost your websites visibility in just a few short weeks.

HubSpot’s Certified Partner programme is designed to transport the way in which you interact with your clients through marketing as well as sales. Through the HubSpot Certified Partner Marketing Agency, you will have access to all the tools your business will need to successfully enter the marketing sphere.

There is no doubt that with the help of a Hubspot website development company there will be no limit to exactly how much your business will grow. Agencies dealing with HubSpot have the technical know-how to lead their clients onto the path of success. These agencies are trained to give you the tools you and your business needs to make the best success of the resources you have.

HubSpot Agencies are equipped with resources, tools, and knowledge that are needed to help your business grow from the first day. Through these tools, you will be able to ensure that you successfully take on the world of Inbound Marketing and in doing so you will find the best way to make your business flourish.

Successfully marketing your business online need not be a scary venture here is what you’ll get if you team up with a HubSpot Certified Partner Marketing Agency:

A Channel Consultant
During your partnership with a HubSpot Certified Partner Marketing Agency, you will have a dedicated HubSpotter at your disposal. This person will be able to help your business succeed. Your dedicated HubSpotter will also ensure that they work with your to expand your service offerings while at the same time answer all questions you might have regarding the HubSpot software. There is little doubt that with a channel consultant you will find yourself a little lost in the world of Inbound Marketing.

A Channel Account Manager
Your HubSpot Certified Partner Marketing Agency will ensure that you no longer have to face the world alone. Your Channel Account Manager (CAM), will also be able to function as your own dedicated sales coach. A CAM is trained to help you and your business plan your selling and create sustainable sales for your future. You will also be helped on new ways to generate sustainable leads for your business.

Exclusive In-Depth Sales Training
A HubSpot Certified Partner Marketing Agency will ensure that you have access to all the beneficial training available. These can take place online or in-person and are focused on giving you the tools to improve sales within your business. Through various training programs, you will have the opportunity to make the best of the latest trends in Inbound Marketing. These are essential for any business but more so for businesses entering the online marketing arena.

Partner-Exclusive Events
Through a HubSpot Certified Partner Marketing Agency, you may have the opportunity to attend exclusive agency events which are aimed at making your business succeed. At these events, you will have the opportunity to network with HubSpotters from around the world while learning as much as possible about your industry. The best of all is that these events are completely free of charge.

If you run a small business, and you don’t have an effective inbound marketing strategy in place – you should, says Marvin Miles from Concentric
. Rather than demanding the attention of your audience by grabbing them and pulling them in, inbound marketing is more about generating interest. While it may be exciting and easy to get carried away with all the pre-launch happenings, you need to take the time and effort to put together a strong foundation to base your inbound marketing strategy on.

In the following article to help you, especially if you are new to inbound marketing or have thus far not been successful with campaigns you have run, we will look at some of the important steps to understanding and achieving effective inbound marketing.

Know As Much About Your Audience As Possible

You need to perform both external or customer and internal or employee interviews in order to understand your audience as much as possible. From the information you glean from these interviews you will be able to establish at least one to three specific persona that you need to target. Once you know more about the audience and have these persona established you can figure out the content, copy for ads and campaign targeting.

Always Review Your Content

Having great content that people want to read, that instructs them, solves their problems and answers their questions is always going to be a key part of any successful marketing campaign. That doesn’t mean it shouldn’t be meticulously and thoroughly audited when necessary. It is important to audit and review the content you have, regardless of if it is still in the formulation stage, online or offline. Fill in gaps with more content and work hard on your CTAs.

Physically Note Your Goals

When planning a successful and effective inbound marketing campaign it is vital that you set yourself attainable and measurable marketing goals. Although the types of goals you have will be different to other marketers, there should always be a time frame and quantitative metrics. Examples of goals you may set yourself and your campaign could include:

Increase the number of views of videos in 2018 by 25%
Generate at least 50 leads every month

Set-up Integrations and Tracking

Following on from the point above, it is crucial that you ensure that your goals are all tracked. If you are new to all this, it is often a good idea to make use of the Google Analytics set of goals. This is incredibly easy to set-up and completely free. If you have tracking running already and it is more comprehensive and covers a wider array of platforms, you should make sure that integrations are properly set-up so that all the information is passed as accurately between them as possible.

There you have it, if you are new to inbound marketing and using it to further your business or increase your leads and sales, by following the above tips you can take a step closer to having an effective inbound marketing strategy.

With the great number of people using the internet every day, its a good idea to consider online marketing and promotion of business. This may seem easy to do, but to effectively promote a home business online, one must first know the basic ways on how to achieve it. Heres a source of tips for the home business entrepreneur on the different ways to promote a business online.

Having a website for a business will greatly help in online marketing. It will not only give a business its own identity in the online world, it will also enable easier correspondence with potential customers. The companys message, as well as its offered products and services, can be easily relayed to prospective clients. In addition, direct selling of the businesss goods or services can be facilitated.

Search Engine Marketing

When people need to avail of particular products or services, they usually use search engines to lead them to the proper supplier. Online marketers can take advantage of this by optimizing their site in order to rank high when users search for a particular keyword entry. This optimization is usually done through what is called SEO or search engine optimization. By tweaking the keyword appearance or density of a particular word or phrase on the businesss page, search engines may show the page at the top of the search results, thereby increasing the rate of online traffic generated to that website.

Email Marketing

In this particular method of business promotion, product offers, newsletters, and other relevant contents are sent by email to prospective clients. By doing so, the sales of the business will potentially rise, at the same time establishing and maintaining a connection to clients. However, in doing this, business owners must be careful regarding the frequency with which they send emails. Emailing too frequently will be deemed as spamming, while too seldom will not achieve great results.

Press Release

Submitting newsworthy events about a business through different press release channels can greatly help in generating publicity. Also, an advantage of having press releases is that client reach is often directed to the target customer niche. This further increases the potential of generating sales and establishing the brand with the target market.

Social Media Marketing

Nowadays, promotion through social media is extremely popular and effective. This is because millions of people log in to their social media accounts multiple times every day. Additionally, this is the avenue by which a business can connect with potential customers in a more personal and friendly manner. However, to maximize social media marketing potential, a business owner must be careful regarding the social media platform he uses, as well as the content he uploads.

In general, these online promotion concepts are deemed effective. But, in the end, its always up to the business owner to try the different methods to know which is the most suitable and helpful for his home business.

As a child care owner, you’re probably asking yourself why you should even be considering on doing child care marketing . You’re probably thinking that you should be focusing on improving your child care services. However, your quality will only be wasted if no parent is coming to enroll their child.

Having preschool advertising is crucial in order for a center to get more people to come and visit.

Check out the video below for benefits of marketing for your child care center:

What do I need to do?

A lot of child care centers who are getting a lot of people to their centers are also ones who have taken the time applying child care marketing strategies like creating a blog and getting people to read them to attract more clients.

Creating a widely-read blog is not as complicated as you think. You simply have to follow certain effective guidelines.

Create a blog that attracts your target audience

Make a blog that will catch a parent’s interest, your priority should be to get them to stay and read your posts so they will find out more about your center and remember you the most when they’re trying to choose which child care center to enroll their child.

Make the section fun and interesting.

Post fun photos of all the kids having fun during playtime, give suggestions for parents on what to do when a child is throwing a tantrum, give recipes they can make with their kids as an activity.

Make your blog user-friendly.

One of the things you need to be avoiding as much as possible when making your blog is making it complicated and hard to use. Not everyone will be tech-savvy and understand the cool features of the blog. This is why you want it to be simple but attractive. Following all the preschool marketing ideas is not a good idea. Make sure to check with other sources first.

Build trust and support.

If you want parents to be choosing your child care center over others, gaining trust through your blog is important. When you gain their trust, they will follow your suggestions and be more open to the idea of enrolling their child in your center. Make sure that you are using each of the preschool marketing ideas here to increase the potential enrollees.

Identify the target audience

Knowing what kind of parents, you want to target is something you want to do, so you can focus on the right audience with what you are writing about. Identify which program needs more enrollees so you can write more about this age group.

If you don’t write about the write audience all the efforts you’re putting into researching and following marketing ideas for a preschool center would be wasted.

Provide real service to your readers.

You want your blog to serve as a marketing platform.

You can mention your center– the limited-time discounts, new projects, or the new programs that are being offered. However, when you engage in a lot of obvious sales talk, you may just annoy and drive away your readers.

The best way to engage in child care marketing is to be of real help to your readers. Provide information that they can really use.

Don’t pretend to be someone your not

When you write for your blog, you don’t need to project a different identity than who you really are. People will see that through your writing and if you’re being true to yourself. They will be able to relate with your writing more.

If you are a child care owner who wants to start promoting and needs advertisement ideas for their preschool. Creating a blog should be in your list.

A blog can help establish you as a trustworthy source of information when it comes to child care and in turn gain more reputation for your preschool and get the trust of parents.

The moment your blog becomes as an authority for child care information, parents won’t hesitate enrolling their child at your child care center.

If you’re asking yourself why should I be focusing on child care marketing , it’s because its only when you have preschool advertising for your center will you have parents flocking to your location and enroll their child.

If you delay this any longer, your center is losing out on a lot of prospective enrollees. Start today and stop thinking twice whether you should be doing child care marketing.

Check out the video below for benefits of marketing for your child care center:

How do you do this?

Applying child care marketing into promoting your center has proven that it is effective and worth the time and money invested in it. Even creating a blog and to get people to read it will yield results.

Creating a widely-read blog is not as complicated as you think. You simply have to follow certain effective tips.

Make your blog attractive and engaging.

Design your blog to look attractive first and foremost to parents who would be looking to enroll a child on your child care center. If your blog looks too generic or professional, they are less likely to stay because they wouldn’t feel their child will have a good time.

Don’t be boring and have fun

Post fun photos of all the kids having fun during playtime, give suggestions for parents on what to do when a child is throwing a tantrum, give recipes they can make with their kids as an activity.

Make your blog easy to use.

Make your blog user-friendly, you don’t want to be confusing people and frustrating them on how to use your blog. If you do, rather than getting them to enroll their child; you’ll likely turn them away instead.

Gain the trust of your readers.

For parents, the most important thing they want for a child care center is one that they can trust. You can build and gain their trust with the article you share. Tips on potty training their child or fun activities they can do with their child are just examples of things you can blog about that can earn their trust. If you can use all the preschool marketing ideas on this article, expect to improve your child care center’s revenue soon enough.

Write for your target visitors.

Knowing what type of parents you want to target is something you want to do, so you can focus on the right audience with what you are writing about. Define which program needs more enrollees so you can write more about this age group.

If you don’t write about the write audience all the efforts you’re putting into researching and following marketing ideas for a preschool center would be wasted.

Provide real service to your readers.

Creating a blog only to act as a constant source of promotions you are offering is not a good idea of doing child care marketing. You have to be providing relevant information parents can use to help them. Write about topics that they need to know like how to potty train a child or training their child to pick up their toys after play time.

Don’t pretend to be someone your not

Discover your natural writing voice and use it.

You can sound professional or informal. You can be casual or a bit proper. You can take a matter-of-fact approach or let your sense of humor through. The important thing is that you show your genuine self. This will help your readers relate better to you.

Readers are drawn to an authentic voice behind the writing. If you are able to draw more people to your blog, you will also be doing effective marketing and generating more interest in your center.

Now that you understand the marketing is essential for any preschool and creating a blog is one of the more effective advertisement ideas for preschools. You can start making one that will put you in a position to gain the trust of parents.

A blog when done right and gain establish readers, you will soon find yourself in a position where you don’t have enough space to accept children anymore.