Are you frustrated with scam companies trying to sell you their SEO plans? Do you find yourself trapped in never ending monthly payments? Let’s put a rest to your frustrations.

In this day and age, business owners do realize the importance of SEO and importance of improving your ranking but what they dont understand is why SEO is so expensive. Many people have asked the question about expensive cost of SEO campaigns.

The Internet is flooded with articles on how to optimize your website for search engines so it makes one think that they can do it by themselves. It arises a question that if its that simple and easy then why it is so expensive. Let us find out that why is it costly to run and maintain a search engine optimization campaign.

Let’s start of with reasons due to which SEO campaign might be costly.

When you have to find keywords that are competitive
When you have dreams to achieve national ranking (In contrast to local rankings)
When you are conducting detailed research and content writing
When you have to create a complete new website with prior little or no SEO
When you have added expenses of creating a brand and making online visibility

An effective and good SEO requires time, effort and skill. And these three things cost money.

Now there are few reasons due to which SEO campaign might NOT be expensive.

When you are dealing with products or services that are not widely known
When you don’t have to work from scratch and there is an already poorly managed SEO campaign in hand
When you are dealing with local search i.e. with cities that are close to you

The Cost is Relative

Cost is very subjective for each client. What one client may view as costly can be a good bargain for the other client. It all depends upon client’s budgets, business size, site and niche. Hence it is appropriate to custom design SEO campaigns according to each client’s needs.

It can be really hectic to explain the costliness of SEO campaign to anyone and it is more convenient to explain this in person. However, I have mentioned a few important points that will help you understand that why SEO is time consuming and costly.

SEO Takes Time

Good SEO does not happen over night. Rather it takes 6-12 months of commitment and hard work to find right keywords that satisfies users search intent. The better keywords you have, the more traffic will be drawn to your website. Hence it is very important to put in considerable amount of time in finding right keywords.

It takes a lot of planning in designing a good SEO campaign which includes on-page SEO, social marketing tasks, and continuous website improvements. You may start seeing the result of a good SEO campaign within a month but it takes 6-12 months to fully achieve client’s ambitious dreams.

SEO Takes Research

Just as a lawyer charges his client for the time that he invests in researching a particular case. In the same manner, a client is charged by whatever time is being spent in researching and reporting his SEO results.

Designing an effective SEO campaign involves an extensive research. Research involves getting information about client’s target market. It also includes learning about client’s competitors or rivals in the market. Knowing the weaknesses of competitors gives an extra advantage and it can be a key factor in success of SEO campaign. Since successful SEO campaigns require in-depth research therefore it increases the cost significantly.

SEO Takes Expertise

To score a good spot in Google search, certain high level of expertise is required. SEO is an art and the company will charge you for providing artistic services. If you want to secure good ranking, no matter what algorithm shift takes place, then you will have to pay company for their expertise. This expertise may range from simple tweaks to widely known SEO techniques. The techniques are used in accordance with client’s goals and hence charged accordingly.

Dirty secret of SEO companies

Most of the SEO companies are involved in dirty business. They will charge you a monthly fee in order to maintain your rank. One of the trick they use is to legally forced you into a contract so there is no way for you to leave the company even after finding out about their dirty tactics.

Even if you break the contract and leave their company, they will make you lose all of your rankings. Although this isn’t the right way but that is the sad reality of this business. Scam SEO companies have given bad name to authentic SEO professionals.

How do you lose your ranking after ending the contract?

When you pay monthly fees to SEO companies, they buy links with that money. This is a crime and it is strictly against Googles recommendations. You can get your website permanently penalized for committing this crime. On top of that, whenever you end the contract and stop monthly payments then company won’t buy any further links (that were maintaining your rank) and it will result in downfall of your ranking.

This is the biggest scam of SEO companies and many clients become target of their dirty tactics.

SEO doesnt have to be expensive

Don’t think that SEO is always going to be expensive no matter what. Sometimes SEO companies are expensive than private SEO professionals. Moreover some SEO companies are relatively cheaper than big names. Hence it’s very important to thoroughly evaluate all of your options before making a decision.

Another perspective is to look at it as investment rather than cost. SEO can be inexpensive if you think how much return you can get from your investment in the long run. It isnt a one-time thing rather it is along run investment that can bring fruitful results for the business. Hence it is really important to invest in good SEO campaign and reap the benefits in the future.

When users visit a website, they notice an immediate pop up on the side, where the message says something like, Welcome! How can I assist you?. These immediate pop ups are chatbots. A chatbots is a program which copies human conversations and uses text or speech; it communicates with people through artificial intelligence. Many websites use chatbots, because they dont want to hire people to interact with people all day, and it decreases the burden on marketers, who have to answer the same questions over and over.

Service Experience

SEO Maimi Chatbots can easily improve service experience, as they are programmed to communicate with customers. Customers would love a live chat option, if it leads to an instant solution of their problem or an answer to their query. A chatbots asks a customer what he needs, and then satisfies the customer accordingly. A quick response place, which is available 24/7, is something that customers love.

Engaging Customers

When a customer makes a purchase from a website, a chatbots would send them a follow up message, thanking them for making the purchase, showing them similar products and then asking for their feedback about the product. When customers receive their products, on the delivery date, chatbots can do a follow up with customers about whether they are satisfied with their delivery or not.

Brand Awareness

Chatbots can communicate with customers, and they can also keep them alert about discounts, promotional offers and product benefits. A brand can program a chatbots to engage customers, mention their brand and turn visitors of the website into customers. If chatbots are programmed properly, then they can easily form a connection with customers, and this could be a good digital marketing technique.

Consumer Behavior

As chatbots are programmed to be online 24/7, they can easily track consumer behavior and collect data about their buying patterns. They can monitor customers and look at the categories they visit, the categories on which they spend most of their time and how often to do they purchase from the website. When chatbots collect data like this, then the brand can use this data for assessing consumer behavior and studying the mindset of their target audience. This will help brands understand which products sell the most, which are struggling and what they should invest in the future.

Fewer Expenses

As a programmed chatbot is communicating with customers, a company can decrease expenses related to hiring people for providing customer service. As chatbots are programmed to answer any questions that are asked by the customers, the complaints of customers regarding late replies would be solved right away. Chatbots can be used for many purposes and not just for communicating with the customers and that makes investing in chatbots, a fruitful thing. The reason why every website has not chosen a chatbots for customer care is because not every customer wants to talk with a chatbot, and they would prefer to talk with humans, because of the personal service that they can get.

When a digital marketing team of a company wants to hire an SEO expert, they would ask candidates questions, more than 10. These questions would test their knowledge about SEO in general, past experience, present knowledge about SEO trends and experience using SEO tools. Questions have to be developed carefully, because there are hiring costs involved, and no company would want to fire an incompetent SEO expert and then hold another recruitment session.

How Do You Optimize A Website?

The candidate cant be expected to list all the off-page and on-page optimization techniques with engine specialist. However, the candidate should give a methodical answer, mentioning important details. He should be able to clearly state the process of optimizing a website; for example, the candidate should talk about how the quality of a website is assessed, how a website is rank, and the strategies used for evaluating the campaigns success.

What Tools Can Be Used To Manage And Track A Campaign?

The candidate should know every free and premium tool that can be used to assess the marketing success and failure of a marketing campaign. In a good answer, the candidate would talk about his experience with the tools, how these tools are used to measure website traffic, bounce rate, conversion rate, organic traffic and keyword ranking. The candidate should be able to use Google Analytics, as it is a very important tool to gain perspective about an SEO campaign.

SEO strategy That Went Wrong

Candidates should be asked about situations related to SEO that they have faced in their past jobs. SEO is all about trying new things and techniques, and candidates must have experienced challenging situations. They should give specific examples, about trying out different strategies, not getting the outcome they expected, and then changing their tactics. This question would tell the interviewer, how capable a candidate is, in terms of implementing strategies.

Does The Candidate Work With Developers?

Both CSS and HTML are used in SEO; not every SEO expert has technical knowledge, which is why they should have the experience of working with developers. Candidates should be honest about whether they know about CSS and HTML and if they dont, do they have basic web development knowledge or not. They should be questioned about their experience of working in teams and with other departments.

What Is The Most Effective Method Of Researching Keywords?

Keywords are used in SEO content, and every candidate should have the expertise of searching for keywords. However, the main question is how they look for keywords; candidates should talk about the tools that they use, like a Google Keyword Planner. They should be tested on their knowledge of ranking keywords, how to find out which keywords are the most effective and the difference between long tail keywords and other keywords.

Algorithm Changes

Google changes its algorithms every now and then, and candidates should be questioned about how these changes can be detected. In order to test the knowledge of candidates, they should be asked about the recent changes in Google algorithms, and what changes did they make in websites, to incorporate those changes. This would help the interviewer test the knowledge of the candidate and make an informed hiring decision.

What Is The Role Of Social Media?

Candidates should be tested on their knowledge about social media and how social media websites play a role in the SEO content development and promotion. Candidates should know about creating and managing social media accounts, and if necessary, the recruiter should ask them about the accounts they have managed, to assess them later.

Improvement In Search Engine Rankings

Candidates should be asked about how they can improve the search engine ranking of the companys website. This way, the interviewer would be able to assess the knowledge of candidates, and how they apply that knowledge. This question would give the interviewer an idea about the creativity, innovation and problem solving skills of the candidate.

Team Player

It is necessary to question candidates about their skills, like being a team player or a team leader, because this gives the interviewer an idea about how a candidate perceives themselves. If a candidate isnt able to describe himself, by mentioning his past achievements and examples, then he wont be able to form a good impression on the interviewer.

Payment Terms

The final questions should always be about the salary that a candidate expects from a website. The interviewer, before the interview, would have already analyzed the market fee that is paid to SEO experts.

To understand if blogging is beneficial in digital marketing, it is best to understand what is a blog? A blog is like a discussion or a website published, with information about a particular topic. A blog covers several different aspects about a particular topic, like a food blog, travelling blog or fashion blog.

Similarly, companies have their own blogs to interact with customers, and provide them with informational content that they can use, to solve problems, get to know about their products, and feel the need to visit their website. A blog doesnt have to be run by the marketer of a company; it can be run by an individual, hired by a company, to influence and inform people.

Why Prefer A Blog?

There are several reasons that companies and individuals prefer to start a blog. When users search for information, they often look for a more personal touch to information, which is why they would prefer blogs, over professionally written and complicated word articles, any day.

Easy To Set Up

Whether it is WordPress or any other blogging website, setting up a blog is a very easy task. A blog can be set up in a few minutes, and anyone who has a little technical knowledge, can start writing a blog in no time. For a blog, a marketer wouldnt need the assistance of an IT professional, or the help of a whole another department like more.

Multiple Features

To make a blog appealing to the audience, a marketer can choose a theme, background, colors and font; the blogger can give a personalized touch to the blog. A blog should be designed in a way that it appeals to the target audience. For example, if it is a business blog, then it should have a more professional look. If the target audience is young, then the blogger can take inspiration from pop culture.

Announcements And Special Events

A blog can be used for making quick announcements. When people subscribe to blog posts, then they are alerted every time a new post is made. This way, they dont miss on any important stuff and are up to date about the latest events and product launch. A blog can be used in a PR emergency as well. If a company is facing a PR crisis, then it can issue a statement on its blog and directly deal with the situation, before it gets out of hand.

Relationship Building

When users comment on blog posts, and they communicate directly with a brand, it gives the brand a chance to get to know their customers better and get feedback on their products. They can form a close relationship with customers by replying to their comments, addressing their queries in blog posts and making sure that they have a good experience when they visit a blog.

When customers get a chance to directly communicate with brands, then that gives them a sense of security in buying their products. If they face problems, then they can get quick solution for them through the blog. However, even though there are many benefits of using blogs for digital marketing purposes, there are some drawbacks as well, which companies should look into.

Time Consuming

Like every other marketing method, blogging takes a lot of time. People want fresh content, and they want a blog to be updated every now and then. A marketer needs to come up with different kinds of appealing content for the audience, or the audience will lose interest. However, when customer loyalty builds, and people become regular visitors to a blog, the marketer can slow down the updating process, and stick to special announcements and quality articles only.

Common Method Of Marketing

Blogging is an easy method of marketing, and every business knows that. There are too many blogs on the internet now, and some dont give accurate information, as compared to others. People are losing faith in blogs, because even though they visit blogs for expert information, all they get is spam content or content that makes no sense. When building a blog, a company should always focus on making the content relevant and accurate.

Written Communication Skills

Whoever blogs, has to be really good with written communication. If he is spending a lot of time on his blog, but he doesnt have good writing skills or people dont find the way things are written, interesting and creative, then all the efforts put in, would go down the drain.

SEO training is necessary for those who dont have a proper understanding of SEO concepts, who want to improve their SEO understanding and execution of concepts, or learn new trends of SEO.

SEO training sessions not only help individuals learn more about SEO, but also meet people who might face the same problems regarding the execution of SEO.

Investing In SEO Training

Some employers might find it hard to invest in SEO training, because they see it is an unnecessary expense. They might feel that an individual can easily learn by watching YouTube videos or reading books. However, SEO training can teach individuals complex methodologies, that they wont otherwise learn through online or text resources.

Search engines like Google, change their algorithms and individuals need to keep track of such changes. An SEO training session can keep them better informed about how to stay up-to-date and not keep using obsolete methods of SEO Click Here.

Ranking And Visibility

Individuals who feel, that their websites ranking and visibility isnt improving, might want to attend an SEO training session. There are many factors which help a website rank better, and when individuals attend such training session, they are able to gain an in-depth understanding of what they can do better, or what they have been doing wrong all along. Moreover, training sessions not only help individuals learn how to rank in Google SERPs, but other search engines as well, because they are equally important.

On-Site SEO Elements

On-Site or on-page optimization is not all about putting up the best Meta descriptions, content or title tags. There are many technical concepts involved that individuals cant make sense of sometimes. They should look for training session that take into account concepts like HTTP status code, canonicalization, redirects, schema markup and duplicate content. The best part of a training session is that, it deals with the practical sides of these concepts and not just explains the theory in detail.

If an individual is already managing a website, then he would be able to test and execute these concepts, to see if they really work or not. Practically implementing concepts also helps in better understanding and retaining them.

Local SEO

Before putting an effort to appear in international search engine results, a website should always focus on appearing in local search engine results. In training sessions, individuals would learn about local SEO, and how it can make a business more visible to other people, particularly the locals of the community in which they operate.

Local SEO is not just a single concept, but there are many other concepts that an individual would get to learn in a training session. They will learn about local search marketing, local listings, how to set up local listings, claim them, local citations, the importance of local reviews and ratings, and review guidelines.

Keyword Research

It can be an easy task when an SEO expert finds appropriate keywords to be used in a website, the first time. However, when keywords stop performing like they used to, an SEO expert has to look for new keywords, like long-tail keywords. In a training session, an individual would be able to learn how to use keywords, and how to find keywords using online tools like the Google Keyword Planner.

The important thing all SEO training sessions should address is the fact that, keywords should never be used excessively in content, because they are more likely to ruin the value of content posted on a website. SEO training session should train individuals how they can best integrate keywords into their content, in order to address user intent and not just cater to search engines.

Link Building Activity

Link building is an off-page SEO element that individuals should focus on learning about. Internal link building improves traffic to underperforming web pages, and external links make a website more credible. To improve link building, the content of a website should be helpful and interesting; it should make another website link back to the source website. A training session would help individuals understand anchor text and how they can implement it on their website. The anchor text is the text visible to a user; it is often of blue color or underlined and when the user clicks on it, he is directed to another webpage.

Crawling And Indexing

If the content of a website is not visible to a search engine, then it wont be indexed and the user wont be able to access it. It is important that search engines are able to crawl a website and dont have to face any restrictions from the file, robot.txt. In a training session, individuals would be able to learn about how crawling happens, what web pages should be available to search engines and users, and which web pages dont serve any purpose when they are made public.

Many individuals dont know how to audit a website, which is why they need training sessions for it. Individuals would be able to learn how to develop an analytical report, how they can use online tools to audit a website, what factors they should consider when they receive the auditing report and the common problems that SEO experts notice, in auditing. When auditing is conducted, an SEO expert becomes more aware about the problems in a website, and then comes up with solutions. If a website continues to work, without an audit, then an SEO expert would never know how well it is doing.

Companies should send their SEO experts for proper SEO training, even if they have been doing this job for a while. SEO keeps on changing and evolving, as experts learn that the same kind of content that people liked years ago, they dont anymore. SEO training sessions would help SEO experts learn more about their own abilities, and what they can do to become better at their job. It will not only impact their future career, but their overall performance in a company.

Moving away from basic marketing techniques like advertising or just using billboards, can be hard for some companies. People are skeptical about the online methods, used for promoting the products and services of a company. Those who understand the importance of SEO marketing services, would want to convince the top management or their manager, to create SEO strategies https://sguru.org/make-your-business-stand-out-with-seo-digital-marketing/. There are different ways of doing so, and it is going to take advance understanding of SEO, to convince the top management.

Examples Of Other Companies

The best way to convince the top management of adopting an SEO marketing campaign, is to show them graphs, charts and visuals of other companies. The SEO expert should talk about how, having a good ranking in search engine results, can provide more exposure to a company. In this presentation, the expert should include the basics about SEO, and why executing a marketing campaign would be beneficial for the company, in the long run.

Before the SEO expert does this, he has to do proper research about the companies, which executed SEO marketing campaign. These companies should have a success story, and the expert must be able to visually show the before and after picture of these companies.

Competition & SEO

One of the main reasons why any company should adopt SEO, is because the competition is already doing so. If a company wants to have a marketing success story, then they need to keep up with trending marketing techniques. For example, PPC, SEO and social media, are all trending and effective marketing techniques. If a company is not making use of them, then they are missing out on its benefits.

However, it is important to tell the top management that these companies didnt achieve success in SEO, overnight. They had to put in efforts and hard work to execute SEO, and wait for its results. The timeline for SEO marketing activities can be ambiguous, but a perfect execution can be quite fruitful.

Google Analytics

It is best to show the top management, the current scenario of a website. The SEO expert should show statistics to the top management, using Google Analytics. He can show the people who visit the website, how long they stay and the conversion rate. If all three scenarios arent good, then the SEO expert should emphasize on the need for an effective SEO marketing campaign.

Google Analytics is an online tool, which conducts an audit of a website. It tells the client about their own website, if it is successful amongst users or not. The client can then analyze what they have to change in the website, improving it.

Using Difficult Terminologies

SEO experts know what are a conversion rate, organic traffic and keywords stuffing, but the top management doesnt. When trying to convince the top management to adopt SEO marketing strategies, the expert should never use difficult terminologies. If the manager isnt able to understand what the expert is talking about, he wont be able to imagine what it can do for the company.

SEO experts should always open a website, and show the top management what they are talking about. It should be a detailed, but to the point discussion. The expert has to simplify it for a group of people, who have never heard of SEO, and doesnt know SEO techniques.

Game Plan

If an SEO expert already has a game plan for SEO marketing, then the top management would be more than willing to hear them out. The SEO expert can suggest hiring an SEO agency, and the services that they provide to companies. He can create a timeline to show the top management, a better picture of what happens when SEO strategies are executed. It wont be easy to convince the top management to hire an SEO agency, which is why the expert has to list down the benefits of hiring one.

Further, the expert should draw the top managements attention towards companies, who dont use SEO marketing techniques, and face problems. When companies dont use local SEO or other SEO strategies, then their business doesnt get as much exposure, as a company that uses SEO gets. The SEO expert should show them the research he has done, the auditing of the website, and a plan for what can be improved in the website.

If the top management of a company is going to invest in an SEO marketing campaign, then they need to know whether it is worth it or not. The expert should come up with strategies, which are relevant to the business that he represents. This way, the top management will have a better idea about why they should go for an SEO marketing campaign.

Sales Department

Even though giving the top management the big picture of SEO is enough, involving the sales team in the presentation would be a good idea. If it is an e-commerce website, then the sales team can better educate the top management about the benefits of executing an SEO marketing campaign. The sales team can tell the managers about how keywords play an important part in the discovery of products and services. They can explain the queries that customers have, and how SEO content can answer those queries without any repetition.

If SEO content writers write articles about customer queries and features of products and services, then this will surely help them make an informed decision about what they want to buy. If there is a lack of helpful content on a website, then customers will feel disappointed. They want information about products on an e-commerce website, and the information has to be accurate.

With the help of an SEO marketing campaign, companies can easily form a good impression on their customers. They can help their customers, promote their business, and achieve this by investing in developing SEO marketing strategies. It will be easier to convince the top management of a company to execute SEO, if they know it is for the better future of the company.

SEO is based on the use of keywords wisely with the help of some other techniques to shoot up the rank of a website. It is being adopted by almost every new business which is entering the SEO community. Nowadays, many professionals and marketers are claiming to help your business and make it easier for you to get your targeted profits. Hiring an expert can be expensive as most of them charge up to $200 each hour. Some even make it a compulsion for you to sign a contract so that they can raise their fees whenever they want. If you are unlucky, you might trap yourself in the hands of an unprofessional SEO expert who makes your website lose all the traffic using some shady tricks.

For any person who is new to this business should understand what type of consultant should be hired or when they should be fired. They are the ones you need when you are on the verge of starting your work with no experience. Beware of the scams in the industry, though, if you want to succeed. Here are some of the things you dont know about SEO discuss.

Size up keyword quality

The best method is to use Google’s Adwords Keyword tool. This tool will help you know how much a keyword or phrase is searched online in a month. If a specific keyword has been searched for about 50,000 times in a month, it would be impossible for you to get Google’s attention. For this very reason, Adwords can provide you with a lot of options for your keyword selection process. It will scan your site and offer you some relevant and informative keywords which have not been used before and help your website rank better than before.

Relevant titles of the pages

When you are done with adding proper keywords, you should start filling up the title of your pages correctly, especially the Meta information. Google is not fond of such a website that has stuffed keywords as it’s considered a spam. The few lines which are mentioned on the top of your page are considered the most important for gaining attention in the search results.

Getting links

Google will become your fan if you have some if a bunch of popular websites are happy to link with your content. Getting some links may be a hard task as it requires a lot of time investment to be able to contact the right publications who are there to help you. You have to convince them that you have something cool to offer.

Quick start SEO

The wisest approach is to think of search engines as customers, every page of the site as a gift box. Your users will be anxious to know what’s inside the box. Google will provide you with some detailed information in the SEO guide; you can also use webmaster central for further details. Some quick tips are given below:

Find it

Your website and the pages in it have a specific address or URL.Try to keep the address as short as possible. It will be even better if you don’t use any punctuation marks, underscores, or equal signs.

Flatten it

You should link all pages with one another in a proper way.

Name it

Never ignore the name or title of your page. Keep the titles catchy and attractive.

Explain it

While giving a description, write useful sentences for your content so that it becomes easier for the users to understand.

Map it

You should add an XML site map. It will guide your users with everything about your site, hoping to give them a better online experience.

Tag it

You should headline tags for every article properly. Otherwise, Google and people alike won’t be able to understand your site.

The optimal optimizer

If you have made up your mind that you won’t be able to optimize your website on your own, then the best way is to hire a professional for it. Keep this in mind before signing a contract with anyone:

You should get some information about their past work and know about their name and contact properly.

You should know how much period they will be able to bring good results or what is their actual game plan for getting the required profits for you and your website.

Try to ask about how much experience they have in this field and be sure that they don’t use any shady techniques for your business.

People who are new to SEO and are learning the skill for the first time might find it hard and challenging, and they might have many concerns about it. There are still many business owners who dont use SEO for their business because they have significant concerns and misconceptions about it, and they are even hesitant to learn about the strategy. We will discuss the commonly heard fears and misconceptions about SEO that the people not familiar with SEO often face.

The Return on Investment

Improving the search visibility of your website can take a considerable amount of time because SEO is not magic https://www.nextstepu.com/Pursuing-a-Career-in-Digital-Marketing.art#.XKZB8y2ZOHt. The high rankings require a lot of effort and a well-planned strategy. Even after improved rankings, there is no guarantee that a high amount of traffic will come your way. You also need to analyze your conversion rates. They need to be elevated to make the traffic be of any importance.

You need to realize that SEO is a strategy that gives out the best results after it is followed for the long term. It just isnt about 1 or 2 months. If you are not getting the required results, you need to change and improve your strategy and aim for a better outcome.

Long Term Time Investment

SEO strategy takes a long time to function and give you the positive results you are looking for. You will have to invest hours on your website optimization and spend a good amount of cash on hiring an expert SEO firm. If you have a small business with a small staff and you are already entangled with the marketing strategies, you wouldnt bother to learn about SEO strategy.

The best idea is to not go over the top and start with the slightest change in your current strategy. You can adopt one or 2 SEO strategies and make a start. Make a few changes to the structure of your website, and you might see a little more traffic coming your way.

Technical SEO

If you dont have any idea about the technicalities of website development and working, the term technical might haunt you and would want you to stay away from SEO. The good news is that technical SEO is not as hard as it sounds. You need to invest a little time learning it, and you are good to go.

The Penalties

The penalties charges by Google is one of the biggest fears that stop the newbies to try out SEO strategy. With the introduction of giants like Panda and Penguin updates, the Google penalties have become a lot scarier, and the SEO beginners might feel that a little mistake could bring their site down in no time.

Its very much right that Google does charge penalties over issues like posting questionable content or spamming links. If you practice such activities, your site ranking might fall, and you might get charged with penalties. But its not that these mistakes are irreparable. You can always fix them and get back your old position. And it is also easy to avoid making such mistakes. Make sure that you dont try to manipulate your rankings because this could end up in getting you severe penalties.

Fear of making clients Disappointed

There are business owners who believe that using SEO to earn more traffic could make their clients misunderstand them. They consider SEO as a cheap trick to gain traffic. They feel that their potential clients might lose trust in them.

Decades back, this might have been true, but its not true anymore. SEO helps the business owners to create quality and valuable content for their readers. It is not just used to rank your website higher on search engines by fake schemes.

Targeting the right keywords

The search engines are massive and have almost no boundaries. Even if you target a specific niche, there still would be thousands of keyword choices presented before you, and choosing the keywords could make or break your business.

There is also an easy way out of this. Just focus on the keywords based on competition and relevance. This strategy might look complicated, but when you spend an hour or 2, you start going with the flow, and it starts to make sense.

The Complex Nature of SEO

The SEO strategy seems to be a complicated one because various factors determine your rankings on search engines. This is obviously true, but all the SEO strategies are easy to learn and understand, and it just is a matter of time until you become a professional at all the SEO trends and strategies.

Most people always tend to get to a situation where we are unsure what type of career we would like to pursue for ourselves. Selecting the right career depends upon the human nature, strength, weaknesses and what is the future of the career etc. With the rise of internet from the past few decades, many career related to internet have emerged, ranging from Information technology to SEO/Digital marketing. In this article we will discuss regarding SEO as a career and how much fruitful it can get.

SEO

Before discussing twelveskip.com SEO as a career, I will just give a brief description of what is Search Engine Optimization (SEO). It is the process through which websites increase their traffic through search engines. Search engines like Google, Yahoo etc. have a mechanism through which websites are screened and rated accordingly. Higher the ranking of a website more chances it have to land on those early pages of organic keyword searches.

Seo As A Career

So SEO as a career refers to the people/organizations which help these websites achieve higher rankings and subsequently landing on early pages of the search engines. It is a complex task, sometimes backed up with harsh deadlines. A SEO career can involve from writing articles, web page optimization to link building etc. It is a type of career where the individual or organizations need to be updated on the internet marketing trends, search engine guidelines and updated with newer ways to achieve the desired results for their clients. It is a very evolving type of career, where you need to be innovative in order to compete and survive with competitors.

Seo Career- Pros And Cons

SEO can be a very good choice as a career. But it is important to keep in mind the pros and cons of every profession. And this can change with every individual. Every person has a distinct personality, that is why it is important to choose the right career which best suits you. Following are a few notable factors involving SEO as a career, which you should keep in mind:

Future Of Seo

The first thing which comes in to the mind regarding any career is its future. According to Wikipedia, Google handles more than 5.4 Billion searches each day. And we know how each website wants to land on top of the searches. As a SEO professional this indicates how many potential clients there can be out there. And we know in this age of digital marketing, these figures are likely to increase.

But at the same time you should also keep in mind the ever tightening Search engine guidelines for SEO professionals.

A Very Dynamic Career

As a SEO professional you are likely to adjust yourself in the ever changing SEO environment. Every now and then, you will find some newer methods floating in the SEO market. So you need to be updated on the current policies, trends, etc.

Earnings

SEO professional can earn varying amounts. It depends upon a lot of factors, most importantly your reputation. According to www.payscale.com, a SEO specialist earns $45,272 on average.

Innovation

If you always thought you were a genius and can come up with innovative ways, here is your chance. As a SEO professional you can always try and test newer ways, without the fear of any negative outcome (as long as they are within the parameters described by search engines). Implementing and testing new ideas is important to be competitive with your rivals.

Unreasonable Clients

Get ready to face clients with unreasonable expectations. SEO can be a very slow and detailed process, but every now and then you are likely to face clients demanding overnight changes.

Maintaining The Work/Life Balance

This is where SEO as a profession can hurt you the most. It is a very demanding profession with strict deadlines to work on. You need to be ready and available for work from everywhere and every time. If you dont like challenges and maintain a healthy relationship between work and life, SEO profession can prove very difficult for you.

Audio marketing is no longer just about radio ads, which was a part of traditional marketing. Audio marketing is now a part of digital marketing, and not just podcast, but as a tool of marketing which can be used to attract customers.

Voice Search Optimization

When customers wear wireless headphones and they want to search for something, they use voice search. If companies havent caught up with this trend yet, then they are wasting a huge opportunity. Just like companies focus on search engine optimization, they should focus on voice search optimization click here as well. Apart from using keywords for VSO, they should focus on conversational queries too; when people type a phrase in their search engines, it is different from how they search it by using voice.

Podcasting

The benefit of podcasting is that, customers can access them anywhere. Whether they are exercising, running or waiting for a subway, they can listen to a podcast. A podcast can discuss different things like, the features of a product or service, the experience of customers related to a product or service and why should the audience listening to the podcast buy what is being recommended.

Proper Voice For Videos

If a person is watching a video, and the background voice is too loud, or the speakers voice is too low, then that would impact the user experience. The audio of videos should be perfect; it should be balanced and must give the user a good experience. They shouldnt have to increase the voice or lower it down after every few seconds. The speakers voice should be calm and collected, clear and understandable.

Spotify Ads

Spotify ads is a new and effective thing; people buy and hear music on Spotify and it is a great medium to reach people and make them aware about a companys products and services. The people who stream music on Spotify, they are from different age groups and geographical locations. It helps brands recognize whether they will be able to reach their target audience through the music app or not.

When a brand creates a message, they submit it to Spotify, and the app can make the message sing; they will record a voice-over and mix it will appropriate music. The brand can set their budget, decide their campaign dates and then issue the ad on Spotify.

Audio Books

There are audio book apps that are used by people, because they like hearing stories, things about current affairs and everything that can be said in audio books. This can be a really good marketing tool for companies, who want to increase awareness of their products and services, for their customers, but want the information to be detailed.

This can be a helpful tool for writers, who, after publishing a book, would want to release an audio book as well. Audio books can be particularly helpful to those who are blind. Moreover, through an audio book, the speaker could convey emotions that people cant feel through words.

SEO experts and beginners should understand Technical SEO; technical SEO is often ignored, while content creation and maintaining social media profiles is more preferred. Technical SEO is important because it makes a website accessible; if it doesnt appear in search engine results, then will it do any good for a brand? Click Here for best Miami SEO marketing company.

Crawling

When a search engine spider or crawler, crawls a website, then it is up to the webmaster to show the pages that he wants to crawled and hide the ones that he doesnt. There are a few things that should be taken into account, before a website can be made available for crawlers.

Site structure

A website needs a proper structure, because it is good for both the search engines and users. If a webmaster wants to make the most of the important web pages, then he needs to divide them into categories. For example, a common site structure consists of a home page, category pages, subcategory pages and detail pages.

The detail pages are the ones that contain product descriptions. This structure is ideal for those websites that are small. However, if a website has millions of web pages, then it is best to adopt the faceted navigation option. Faceted navigation help users eliminate the pages that they are not looking for, through the filter option.This can be done by narrowing down the category through location, age, or sex.

Controlling The Crawling

A webmaster can control the pages that a crawler crawls. If he wants to block a number of pages, then he can use robots.txt file and rel=nofollow. Meta tags can be used by webmaster as well, as they control the way Google crawls a website. If the Meta tags are placed in the head section of a page, then they tell Google not to index it, not to crawl the links on the page, not to index the images on the page and not to use the snippets on the page in search engine results.

Indexing

Indexing is when information is added, about a web page to the index of Google or any other search engine. An index has many web pages, and it can be called the database. The information that this database holds, is the one that was crawled by search engines in the first step. When a crawler goes to web pages, it indexes detailed data about the content and topic relevance of every web page, it includes a map of the pages that are linked through internal links, the anchor text, and whether there are ads present on the web pages or not.

Ranking

When web pages are indexed, then they are ranked according to their relevance and importance. Relevance means, whether the content on a web page, matches the user intent or not. Similarly, a web page becomes important if it is cited on other web pages; for example, Wikipedia cites an article, would give importance to that link. Search engines have algorithms through which they rank web pages.