Sourced from: https://www.quicksprout.com/the-beginners-guide-to-online-marketing/

The next thing you need to do is tell the story of your brand. Brands don’t just pop up, they originate from somewhere so where did yours start? There are three things that must feature in a good brand story namely it is true, it is human and it is original.

It's true.

Sourced from: http://www.entrepreneur.com/article/232069

Sourced from: http://www.wordstream.com/blog/ws/2014/08/14/increase-traffic-to-my-website

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Is there anything as good marketing? There is nothing as good marketing but it can be described as excellent marketing. This is the term that can be applied when referring to several companies that have some of the best marketing techniques. These companies simply thought without a box.

Apple. Apple (AAPL) stands as the one technology company that truly gets marketing.

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Starting with clearly defined roles and As long as everyone knows what he or she is responsible for, there should be no hard feelings outside the office when someone is asked to step up their game. Sourced from: https://www.entrepreneur.com/article/237338

To hand over a family business from the head of the business to another one takes a lot.

It’s something all employees should understand, but heads of family firms must be careful not to alienate those employees who come from outside the clan. Sourced from: http://www.businessnewsdaily.com/862-family-business-challenges.html

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