Like Orkut or MySpace, brands might feel that SEO (Search Engine Optimization), a marketing technique, is not here to stay, either. However, SEO serves a great purpose in the promotion of products and services, and there is no doubt, that it is here to stay.
Search Engines And SEO
The main point of SEO is to make it possible for search engines to help users find the information that they want, within seconds. When brands implement SEO techniques on their website, they are helping search engines find their website within seconds, and it is good for the user experience. When users feel that Google gives them quick results, then they use Google more and that helps Google stay in business. SEO doesnt only help businesses, it also helps search engines.
When websites use SEO, then search engine bots can find websites quickly, understand their content and index them at a good speed as well Search-Engine-Land.
Return On Investment
The good side of SEO is that it gives brands a high return on their investment. SEO can be cheap, because it is all about content writing, using the right keywords and there are no high, advertising costs. In order to implement SEO effectively, a brand needs to write good quality content, and update content on their website daily. The content should be helpful, creative and must be presented well, or it will not serve its main purpose.
Competitors And SEO
Every business in the industry is using SEO to promote their content, make users aware of their website and increase conversion rate Quora. There are many competitors out there who might be thinking the same thing; SEO is not here to stay. However, those companies who realize that SEO is not going anywhere and it can be used effectively for the success of a business, can stay ahead of their competitors. Every company should invest in SEO; they should hire Experts for SEO, SEO copywriters and have a separate department that only deals with the SEO part of marketing.
Become A Market Leader
Advertising on billboards, ads between TV shows or Facebook ads are not enough for a business to promote its products and services Medium. It needs to make sure that when a user types the right keywords that describe the products and services the business sells, then their website is at least on the first page of the search engine results. It is a fact that when users search for something, they dont go to the second or the third page, and mainly click on the search results on the first page.
Changing As SEO changes
Even though SEO is here to stay, it is still recommended that companies keep on updating their SEO strategies and marketing techniques. If they write SEO content, then that doesnt mean they shouldnt adopt the latest trends in SEO content, because they will put them a foot behind their competitors.