FlyRight Q&A with the Moodie Report
March 26th, 2008
Today in the Moodie Report, one of travel retail’s most esteemed publications, FlyRight’s founder, Ted Ray was featured in a comprehensive article about the brand’s introduction to the travel retail space (airports, airlines, and the retailers that serve travelers).
For review of this article, visit the Moodie Report.
Here is the first part of the article:
FlyRight Jet Lag Formula targets travel retail - 26/03/08
Ted Ray, the creator of FlyRight Jet Lag Formula
US. The rise of natural and organic products within the beauty category is well documented, but the well-being trend is about to be taken one step further in travel retail, with the introduction of FlyRight Jet Lag Formula, created by licensed acupuncturist and herbalist Ted Ray.
The product has been on trial for six years via Ray’s private practice in California, and is now poised for a global roll-out, with travel retail earmarked as a key distribution channel.
Ray tells The Moodie Report why he thinks travellers are ready to embrace his herbal solution, and why the channel itself is a perfect fit for such a product.
The Moodie Report: What exactly is FlyRight Jet Lag Formula, and how did you come to develop it?
Ted Ray: FlyRight Jet Lag Formula is an all-natural herbal jet lag remedy in an easy-to-use liquid form. I developed it to help [my clients] adjust to new times zones, avoid jet lag, and protect themselves from airborne pathogens.
I have my own practice in Northern California where, for the past six years, I’ve been treating people from all walks of life for various ailments using Chinese medicine, including acupuncture and herbs.
Many of my clients are company directors and executives in Silicon Valley who travel extensively for business, placing tremendous demands on their bodies. My job is to keep them healthy and on top of their game…their hectic schedules allow no time for jet lag.
In addition, I’ve noticed a rapidly developing clientele of flight crew members who are desperate for relief from ongoing problems with travel fatigue.
I know through my experience of herbal medicine that the many symptoms of jet lag, which include fatigue, poor circulation, dehydration and swelling, can be improved with natural herbs. The formula I have been using with my clients for the past six years has been very successful. So now I feel it’s time to market this formula and take it from my own practice to the global travelling market.
Who is your key target consumer?
Anyone who travels! Of course the main target group is the passenger travelling by air, in particular those flying long haul. But even flying within Europe or Coast to Coast in the US, for example, can [adversely affect] the body, so FlyRight is perfect for anyone who is flying. One of our goals is to educate our customers about the fact that jet lag and travel fatigue are caused by much more than simple time zone changes.
Where is FlyRight available currently?
As of January 2008, FlyRight Jet Lag Formula became available through my web-site www.jetlagformula.com , and in March 2008, through www.passengersonly.com.
We are planning to open in several international airports this year and we are also in talks with several airlines for inflight sales. So 2008 is the year that FlyRight Jet Lag Formula is being rolled out globally with a focus on the travel retail market.
