Is there anything as good marketing? There is nothing as good marketing but it can be described as excellent marketing. This is the term that can be applied when referring to several companies that have some of the best marketing techniques. These companies simply thought without a box.
Apple. Apple (AAPL) stands as the one technology company that truly gets marketing. It defines the next big thing and creates game-changers in existing markets before people themselves even know what they want. It doesn't use focus groups or research; Apple is its own focus group. It controls its channel and message better than any company on earth.